American Banker: Underbanked Is an Increasingly Unhelpful Label

Jennifer Tescher in the American Banker (June, 2012) – This month, I spent a few days with some 750 people focused on the underbanked market opportunity. These bankers, retailers, technology start-ups, regulators and advocates gathered in San Francisco for the seventh annual Underbanked Financial Services Forum, organized by the Center for Financial Services Innovation and American Banker.  What was the buzz?…The underbanked are mainstream–so what do we call them?…

 

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