Behavioral Data Startup Combines Big Data with Credit ‘Traffic School’

American Banker (Dec 4, 2014) — When a cop pulled over Zaydoon Munir, the soon-to-be entrepreneur experienced an “aha” moment: what if there was an option for individuals with subprime credit to attend a money management traffic school? Just as people who attend traffic school get points taken off their license, consumers who take finance classes would see improvements to their loan terms.

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